Blogging

Blogging has been a burden for countless small businesses. The simple fact of the matter is that it takes time – time that a busy owner just doesn’t have. By the end of a day of patients, there’s little motivation or energy left for conceptualizing, writing, and formatting a blog post. If you’re finding it tough to incorporate a blog into your web presence, let our team lend a hand. We offer unique, professional blogging tailored to your business.

The Value of Consistent Blogging

Blogging appeals to both customers and search engines. On the SEO side, blog posts show that your website is adding new pages with quality content, remaining active and putting new keywords out for visitors to find. At the same time, customers (whether new or existing) who visit your website will be impressed by a current blog and the information it offers. Seeing that a site’s blog hasn’t been updated for months is an immediate turn-off, and can send casual browsers packing.

Our blog posts rank extremely well, and have even generated featured snippets (expanded previews at the top of search results, significantly increasing the likelihood of clickthrough) – see some of our clients’ examples below.

Keeping Your Business’ Website Current

A blog serves both your business and your clients. Blog posts attract visitors with engaging, quality content that teaches them about the services available through your business, framed in an educational and engaging way. Some may factor your blog into their decision to reach out. Those visitors may also learn something from your blog, making it a worthwhile resource within your industry.

Your blog is an excellent way to highlight:

• Office/business news or special offers
• Social projects or community work
• Services or products you’re working to promote
• Case studies
• Valuable consumer education
• Discussion of what sets your business apart

Our agency offers both blogging and subsequent posting to social media. Your blog posts are the best content to share with followers, because they are uniquely your own. Our writing and social media team will craft posts regularly and share them on your Facebook, Google My Business profile, Instagram, and anywhere else you see fit.

If you’re interested in learning more about the value of a blog, contact us today. We could get yours started within the week.