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Being a business owner means surprises and unforeseen obstacles – that’s just part of the territory. But there’s nothing quite like the shifts and pitfalls that have accompanied the last two months. No matter the plans you had in place for 2020, COVID-19 has forced significant adjustments for us all. So: how should you be

If you’ve never worked with an SEO agency before, you’re concerned about getting a clear idea of what you’re investing in. How can you know what kind of results that $1k a month SEO plan will net you? I tell prospective clients something that many find (understandably) frustrating: we can’t make any ranking guarantees. SEO

If you ask any business owner about their current SEO plan, there’s a wide range of answers you can expect to hear: I have someone handling it for me, and I’m very happy! I have someone handling it for me, but I’m not sure what they’re doing or whether it’s worth the price. I don’t

The holidays have that special ability to creep up on us whole also being totally omnipresent. Walgreens is putting out Christmas decorations on November 1st (and we’re grumbling about it plenty); yet, as the week of Thanksgiving rolls around, we’re suddenly scrambling for a presentable turkey and a passable pumpkin pie recipe. Because the holidays

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You did it. You took the first step toward getting new patients through Facebook advertising, and figured out the campaign objective for your new ads. You triumphantly chose “Traffic” or “Brand Awareness” or “Engagement” and clicked through to the next screen… Only to be met with this absolute nightmare. With this many options, how can

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