A leading neurologist in the Chicago area was opening his own private practice and interested in branding and logo design as well as website design. He wanted to create a clear, easy to navigate website for his patients and also emphasize his depth of expertise and range of specialties.
We created a design that puts the highly skilled physician and staff front and center. We emphasized Dr. Itkin’s expertise and well-established authority in the area with patient reviews and notable credentials. We prioritized a medical feel without getting too clinical and identifying the benefits of private practice vs. hospital care. We also implemented SEO tactics to help Dr. Itkin generate traffic and new patients from the surrounding suburbs.