We always have big plans for ourselves – but can the reality meet our expectations? Once you put something into practice, it’s often more time-consuming or more difficult than you thought it would be. Time passes, and you stop working on it, and the idea bites the dust. So it goes with countless abandoned blogs across the internet.

But while a personal bottlecap collecting blog may not really benefit from frequent posting, your dental practice’s blog deserves attention. Consistent, high-quality content creation is important for many reasons, some of which appeal to search engine robots, and some of which appeal to potential patients. You owe it to your business to find a way to blog regularly and update your site on an ongoing basis. These tools will help you keep that goal from falling by the wayside.

How to Have an Active Dental Blog

• Content calendar – It’s easy to say that you will write a blog post at some point in the next month. Why not assign it a date? Setting up a regular blogging interval helps you create rules for yourself that you’re far more likely to follow than a vague intent. Spending even 30 minutes on a post helps keep your site looking active and gives search engines more valuable content to index.
• Stay informed – Set up news alerts on your aggregator of choice for issues related to oral health, dentistry, general health, or specific technologies/procedures. When a new study or product is released, write out some of your thoughts and capitalize on the link power of that news.
• Use what you’ve got – Have a new set of before and afters from a cosmetic patient? Put them up in a post about the procedure(s) used in their case. Just hire a new staff member? Introduce them on your website. You practice is always changing and growing, and it’s not hard to translate that to web content – just be sure to take that step.

Dental Blogging for Your Practice

Still too swamped to find time to blog? Our agency offers practice-oriented, thoroughly researched, and completely unique content that helps your business shine. Just get in touch to speak with a copywriter.