You did it. You took the first step toward getting new patients through Facebook advertising, and figured out the campaign objective for your new ads. You triumphantly chose “Traffic” or “Brand Awareness” or “Engagement” and clicked through to the next screen… Only to be met with this absolute nightmare. With this many options, how can

It’s the late winter lull. Your schedule is feeling a little light. You’d love to get some extra patients in the door – and Facebook ads seem like a good option for increasing online lead volume. But you’re at a complete loss as to where to begin, or where to turn for advice that makes

Organic search engine optimization is all about making your website appealing to search engines – and snagging new visitors in the process. With the thousands (millions?) of SEO recommendations floating across the internet, it can be tricky pinning down exactly what’s going to make a difference. That’s just one reason why it always pays off

Is your website design begging for retirement? That’s a complicated question – and one that we’re happy to help you answer. In fact, there are a series of straightforward tools you can use to start diagnosing your site’s issues and considering whether they outweigh its strengths. Deciding on a redesign should have you considering site

A website should make all the work simple for its visitors. But all too often, you wind up on a site that’s nothing short of baffling. As a site visitor, you’re not just confused – you’re frustrated. Because you didn’t sign up for a digital puzzle, you just wanted to get the phone number for