A Personalized Website Sets Your Practice Apart - Boxtop Marketing

How To Personalize Your Website and Set Your Practice Apart

dental website design

What will your website be like? The sky’s the limit.

The concept behind this post may seem pretty simple. Of course you want your website to reflect your individual practice, right? How else are patients going to see the office for what it is, and decide to give you their trust and business? While a custom site seems like a clear objective, it’s not what many practices actually end up with. The design process can become muddled, and taking the speedy route to a redesign compromises forward-thinking layout and quality content.

How can you make sure that your site stands out from the pack? Follow the steps below to see a final product that is uniquely your own. And if you’re looking for design help to get started, our agency is standing by.

Creating A Dental Website That Actually Speaks to Your Practice

The last time you looked at a dental practice’s website, did you feel like it was something special? It can be tough to design a dental site and make it look fresh. But your dental profession doesn’t need to limit your range. With singular design and specific content, your site will end up making a statement.

  1. Decide on your design preferences – Starting the design process with a clear plan will help create a cohesive final result. You should be aware of what you want before beginning. Spend time thinking about the color scheme, front page layout, and user interface that you’d like to set up. While a professional designer will be handling the nitty-gritty of putting that design in place, you’ll benefit from providing him/her with specifics. No one knows your practice better than you do, and you should play a role in determining your website’s appearance.
  2. Show and tell – It’s imperative that you establish the right balance between site text and images. You want to show off your practice to patients with different tastes, and some will value photographs over written content (and vice versa). No matter the patient, the right distribution of images and text will appeal visually. And those images and text need to be your own, rather than copies from elsewhere on the Web; this appeals to both search engines and patients.
  3. Be specific – The more details you give about your practice, the better an understanding prospective patients will gain of why it’s the right place for them. Talk about yourself, your staff members, brands offered, and practice-specific treatments as well as the more general dental information. Patients will see that you spent time getting yourself across, and they’ll respond favorably.
  4. Keep your audience in mind – Personalization isn’t all about you – it’s important to keep your target site visitors in mind to provide them with an ideal experience. That being said, you can tailor different portions of your site to appeal to different prospective patients, and build a clear navigation system to support their connections. That way, patients will be able to find exactly what they were looking for, and be convinced to schedule.
  5. Find ways to illustrate your expertise – One thing that’s inherently specific to your practice is your dental work. This is typically represented online by smile galleries of before and after photos. Why not supplement those photos with broader looks at your happy patients? Including testimonials and patient stories will really show off what makes you and your practice exceptional.

An Effective Dental Website Will Help Your Practice Grow

In 2014 (and beyond), patients are finding their healthcare providers on the Internet. When they stumble across your web page, is it ready to draw them in? Or will they click away to find something more engaging? If you’re not confident in your site, contact us for a complimentary evaluation.

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