The last time you visited a new website, what was the first thing you noticed about it? We’re betting it wasn’t the snappy text or the contact information. We’re confident in predicting that it was actually the home page’s appearance. Even if you’re visiting a site for purely practical reasons, its design makes an impact on the viewer. This extends to sites belonging to healthcare professionals. While your website deals with dentistry, we want it to be more than just a means to an end.
The thing is, design is what convinces patients to follow through and reach that end (i.e. scheduling an appointment). So while a great layout may seem like a frivolity, it should be your first concern. If your practice’s home page isn’t attractive, it’s a huge ding against you. The bounce rate will be high, and you won’t engage new patients – you’ll just lose them. Fortunately, there are a few design guidelines to follow that will help you craft a user-friendly experience. Read on for some quick tips.
Ok, we know – easier said than done. At this point in the life of the Internet, what does “modern” even mean, anyway? We’re using the term to describe the contemporary M.O. of today’s Web. You need to keep up with the design of other sites, even if they deal with a more artistic commodity or service. After all, as an aesthetic dentist, you’re dealing in a similarly visual product, even if other people don’t see it that way initially.
Because a picture is worth a thousand words, we’d rather show you modern design than tell you about it. Check out our Design Gallery to see some examples of the kind of work in which we’re invested. A few of the factors that unite our designs include:
You’re probably thinking, “Great, another vague command! Thanks for all the help.” But “active” is actually easier to define than “modern.” In this case, we mean that you should keep the site current. Continually update it with fresh images, blog posts, and content. Showcase practice specials and treatment deals. This communicates that you care about keeping up with your patients and their ever-changing needs.
Nobody likes being told what to do, and this even extends to patients that are actively trying to find a new dentist. Bombarding them with contact forms and “CALL NOW”s won’t achieve the desired result. Instead, the design should guide patients toward the information they’re seeking, which will then convince them to take the plunge and become your patient.
It’s never too late to improve your website’s design. Whether you currently have a practice site, or are looking to build one from scratch, now is the time to take action. Consider how many potential calls you could be missing each day – simply because patients can’t find you online. There’s no way to know what you stand to gain until you put that site in place.
And it doesn’t have to be difficult. If you’re interested in learning more about your site’s design possibilities, reach out for a complimentary site evaluation. We’ll help you understand where you’re at, and how to move forward. In the meantime, check out some design tips to get thinking about the changes you’d like to make.