We all want to show up on the first page of search engine results (not to mention the vaunted top spot). But, as with so many Google-related endeavors, that’s unfortunately easier said than done. No matter how much stellar content you put up on your site, how many PPC ads you purchase, and how modern your UX and site design are, you aren’t seeing a rise in the rankings. This is probably the most universal problem small businesses encounter in their web marketing, and it’s because we all have the same goal: that golden first place listing.
Google wants to show searchers the results that are the best for their needs. What does this mean exactly? It ranges from whatever is closest geographically to whatever precisely matches their search inquiries to what’s getting the most traffic at the time. Search engines don’t give away their secrets, but with concerted effort, we can discover them, piece by piece. Of course, as soon as we get a good handle on what’s working, an algorithm change throws everything up in the air again – but that’s a story for another time. For now, let’s talk about what Google is currently respecting, and how you can help your dental website follow suit.
Looking for a boost in your online presence? We offer customizable monthly SEO plans to boost visibility, generate leads, and revitalize your website. Just get in touch to learn more.
Pay per click advertising can feel endlessly frustrating. Shortly after getting your ads up, you find that they’re not behaving the way you want them to. But is this related to user error, to the audience that you’re targeting, to the ads themselves, to the budget, or something else entirely? Unless you’re familiar with Google Adwords it’s going to be pretty difficult to tell. That’s why bringing in a pay-per-click marketing expert is going to make a significant change to your ads and also to your daily frustrations.
There are certain issues that tend to befall first-time AdWords users – and with Google’s frequent changes to ad policies, structure, and display, what worked in the past may not be successful today.
Your website looks great and is performing…fine. You’re just not getting the leads you’d like to see, and good rankings aren’t making a difference. You feel like there’s something more that could be done, but you’re not sure exactly what it might be. When is it time to turn to search engine marketing?
It feels like a big plunge to take, but PPC (Pay Per Click) ads don’t have to be stressful or overwhelming. Identify your present marketing goals and take a look at your budget to decide whether ads will be effective for your needs. They could provide just the lead boost you’re looking for – or they could end up being overly expensive and under-performing. The trick is to start with the right intents.
Our agency offers pay-per-click management within each of our monthly marketing plans. If you’d like some help getting your ads off the ground, just get in touch – we’re ready to design, optimize, and monitor ads on Google, Facebook, or other search engines or platforms of your choice. Not sure where to advertise? We’ll identify your current top sources of traffic and go where the action is.
We always have big plans for ourselves – but can the reality meet our expectations? Once you put something into practice, it’s often more time-consuming or more difficult than you thought it would be. Time passes, and you stop working on it, and the idea bites the dust. So it goes with countless abandoned blogs across the internet.
But while a personal bottlecap collecting blog may not really benefit from frequent posting, your dental practice’s blog deserves attention. Consistent, high-quality content creation is important for many reasons, some of which appeal to search engine robots, and some of which appeal to potential patients. You owe it to your business to find a way to blog regularly and update your site on an ongoing basis. These tools will help you keep that goal from falling by the wayside.
Still too swamped to find time to blog? Our agency offers practice-oriented, thoroughly researched, and completely unique content that helps your business shine. Just get in touch to speak with a copywriter.
Google’s always tinkering with its search engine algorithms, but some changes pack more of a punch than others. Last April, Google released an update that did more to bring site design into 2015 than any motivation to upgrade possibly could. Now, if you’re not mobile-friendly, your rankings are lower than your more responsive competitors. And that translates to a big loss in traffic – up to 5% of organic visitors.
Not only does Google penalize a poorly-responding site, but new visitors are far less likely to put up with a difficult-to-use interface. If they’re visiting on a phone or tablet and struggle to find the information they’re looking for, they’re going to restart their search and avoid your practice in the future.
Instead of worrying about how additional updates could make this traffic loss even worse, take action. With device traffic continuing to outpace desktop, there’s no reason to cling to an old design or a separate mobile site (which can also harm your rankings if it’s not set up perfectly).
Google offers a quick, simple tool that immediately tells you how it’s seeing your site pages. But that’s not super in-depth – although you can check and see if different pages are more or less responsive than one other by inputting a variety of URLs into the checker.
Even more simply, you can just click and drag the edge of your browser when visiting your site – as you make it smaller, a responsive design will adjust the element size and placement to fit with the new window size.
Depending on your CMS, you may be able to find fast, low-effort ways to improve responsiveness. Plugins, themes, and other modules need to be updated (especially on WordPress) to adhere to current design guidelines.
While some pages might look great on your cell phone, others buck responsive prompts. This might have to do with the type, size, or alignment of images, videos, and other elements you’re using within site pages. Take the time to consider what types of content are displayed on your site, and which pages might be behaving strangely. If you have your site set up in Google Webmaster Tools, you can also check their guide to which pages show errors during crawls.
Not sure how to approach a less-than-responsive design? We can help. Request a free website evaluation to learn more about getting to that happy, responsive place!