If you’ve dabbled in SEO, you’ve probably heard of “landing pages.” These are the catchy pages set as destinations for various routes of contact and leads-generators (like PPC campaigns), and they’re designed to act as the final step, where leads submit their information and become patients. Each landing page is designed to elicit responses from a

Feeling a little exhausted? We understand – when you’re handling your website’s upkeep, it’s a nonstop fight for relevance. While larger practices and companies have more extensive teams that can handle to-the-minute publishing, those of us on a smaller scale found ourselves struggling to get out regular blog posts. There’s some good news ahead: new

Google just released yet another update to its algorithm – and it immediately impacted thousands upon thousands of businesses. How can you be sure that your SEO is evergreen? The key lies within the bigger picture. SEO can seem overly concerned with the micro level – editing the title and heading tags of pages until they

Modern advertising has taken a gentler turn. On the one hand, ads are everywhere – from concrete expanses like buildings like buses to the omnipresent sidebars of your Facebook. But these ads are increasingly sophisticated and subtle. Once upon a time, an ad came right out and said what it was trying to accomplish. “Buy

Any phrase involving “buzz” should be approached with caution. This term has become a catchall for content that tends to be less valuable than it’s cracked up to be. But sometimes, a little buzz can be exactly what you want. If you get site visitors talking about you, and then have the goods to back