Don’t get bogged down in code – here’s what the symbols within are saying about your SEO
How strong is your website? There are so many ways to go about answering that question, so the process can feel understandably weighty. What is “strength” when it comes to a website, anyway? And where do you get started with the evaluation process? The answers to your website’s strength might seem hidden away, but there are free tools and expert tips that you can try on your own before deciding on next steps.
We’ve compiled some of the most valuable below to help you along the way. These will determine how effectively your website appeals to both search engines and users, the two audiences that determine your online success. Once you’re paying attention to both fronts, your site is firing on all cylinders. But in order to get there, you’ll need to perform a thorough analysis first.
Need help performing your analysis, or implementing any improvements? We’re here – just request a free website evaluation for a detailed rundown of where to get started.
Facebook is an incredible marketing tool – in the right hands. But when you’re just getting started with Facebook for business, it’s tough to know anything that’s going on, and the interface doesn’t exactly make the learning process simple. When you add in Facebook’s lack of one-on-one support (and the endless number of confusing forum questions), taking the first steps toward promoting, advertising, and managing your business feels completely overwhelming.
But you’re not alone. Our team has worked through common Facebook obstacles and figured out the simplest ways to get the green light on your business’ page. Read through our guide to setting up your Facebook page and personal access below, and get in touch if you need help with Facebook ads, organic posting, business optimization, or anything else in the Facebook landscape.
Getting started with Facebook is different depending on the current status of your business’ page. Check for existing page listings by searching for your business name in the search bar (click “Pages” to narrow down search results).
This confusing twist has perplexed newcomers trying to claim a page. The catch is that business pages aren’t actually Facebook accounts, whereas personal profiles are. Pages exist independent of any account – and continue to do so until someone links their personal page. So there’s no new login associated with your page. You’ll need to link it to your personal Facebook account to gain access.
If someone from your practice already has access to the business page, have them add you as a manager so that you’ll be able to act as the page and manage incoming messages and posts. This means navigating to the page, then clicking Settings -> Page Roles. On that page, they’ll be able to add the email address that you use to log into your personal Facebook, and you’ll be invited to manage the page. If you’re the one adding a new user, choose between these roles to grant them the appropriate level of access:
The most important question of all: if your business page is linked to your personal profile, how can you be sure that photo of your dog in an adorable bow tie ends up posted to your friends, not your patients and coworkers? It’s as easy as making sure that you’re posting as a page instead of acting as your profile. Whenever you post something new, look in the upper right-hand corner of the post box. There, you can choose between “Post as (Your Personal Profile)” vs. “Post as (Your Business Page).” Just pick the business page logo and there won’t be any embarrassing mishaps.
Remember: unless you’re on the business page when posting, the default poster will be your personal profile.
This is only the first step toward Facebook domination for your practice. If you’re looking to learn more about the minutiae behind social media marketing, just get in touch!
Feel like your leads are floating on the web and not leading to actual results? Help your front desk pin them down
When your website is performing and you’re pulling in leads, that’s exactly what you’ve been wanting to see from digital marketing. But how can you make sure that those leads lead to real patients coming into the office? It can be confusing to organize those details, especially if you’re operating off email alerts. We all know how quickly something can get buried in an inbox, especially if your leads email address is the same as your main office’s address.
Fortunately, things can be a whole lot simpler. By integrating an automation platform with your WordPress forms, you’ll see your leads neatly filling out a Google spreadsheet. Your front desk will be able to manage those leads directly within that spreadsheet, and adding columns to track whether the lead has been contacted, by whom, and the outcome of the conversation will keep everyone on the same page.
Setting it up is simple – all you need is a free Zapier account, a Gmail address, and access to your WordPress back end. We break down the steps below, but if you’re looking for additional guidance, just get in touch.
We started researching forms reporting automation for a client using AdWords and Facebook PPC, and pulling in great results. While we loved seeing all the leads flood in, the office’s front desk got a little panicked. How could they make sure that each lead was called or emailed, when all the forms notifications were in separate emails?
The system we put together took the stress off their shoulders. Now, Zapier automatically pulls new forms submissions from Gravity Forms within WordPress, taking leads reporting off the front desk’s list of responsibilities. Here’s how you can set it up for your WordPress site.
If you’re on WordPress, chances are that your forms are built with Contact Form 7 or Gravity Forms, two of the most popular form plugins. These both offer Zapier integrations, which can be turned in on your form settings.
Create your Zapier account with their quick sign up process. If you have 5 forms or fewer, you don’t have to purchase a premium plan – you can build 5 zaps (one needed for each form) for free.
Once your zap is ready, submit a test form to watch the new spreadsheet row populate and make sure everything’s working properly.
Watch the organization take hold! You’ll spend less time asking your staff whether a lead has been followed up with, and more time seeing new patients visit your office.
Run into any bumps along the way? Just get in touch for help.
Every dentist (and dental marketer) is hoping to get leads through their website. But how can you be sure that the lead in question was worth the effort? By fine-tuning your marketing efforts, you can be sure to draw in the kind of patients that fit your practice – and see them scheduling and following through, as opposed to flaking on a consult or exam.
The trick is to get inside your patients’ heads, and then make sure your website reflects exactly what they’re looking for. Help them along the funnel with intuitive user experience design, and they’re sure to connect with your staff and become a part of your practice’s community. Read on for some clues to drawing them in, and get in touch if you’d like some help integrating these tactics with your website.
We all want to show up on the first page of search engine results (not to mention the vaunted top spot). But, as with so many Google-related endeavors, that’s unfortunately easier said than done. No matter how much stellar content you put up on your site, how many PPC ads you purchase, and how modern your UX and site design are, you aren’t seeing a rise in the rankings. This is probably the most universal problem small businesses encounter in their web marketing, and it’s because we all have the same goal: that golden first place listing.
Google wants to show searchers the results that are the best for their needs. What does this mean exactly? It ranges from whatever is closest geographically to whatever precisely matches their search inquiries to what’s getting the most traffic at the time. Search engines don’t give away their secrets, but with concerted effort, we can discover them, piece by piece. Of course, as soon as we get a good handle on what’s working, an algorithm change throws everything up in the air again – but that’s a story for another time. For now, let’s talk about what Google is currently respecting, and how you can help your dental website follow suit.
Looking for a boost in your online presence? We offer customizable monthly SEO plans to boost visibility, generate leads, and revitalize your website. Just get in touch to learn more.